The engagement kicked-off with initial brand exploration. We got a sense of the look/feel the couple was hoping to achieve, and also conducted several exercises to find ways of tying in their unique love story into the branding. Little easter eggs were peppered into their brand color palette, and supplemental hand-drawn illustration system so every ounce of the event design felt significant.

Our team wanted to ensure the logo was flexible, functional, and beautiful. We crafted the full mark for the majority of use case scenarios, and developed an additional condensed mark for small spaces like social media profile photos. The base of the logo was set in Neil Summerour’s Lust Script, and modified to mix and tangle with hand-drawn local foliage.

Hey Moon Collective designed small table-top signage for the event so attendees could quickly scan offerings and navigate the snacks, apps, and desserts. Aside from signage, the team also designed some unique items like the cake itself with each point of the gradient Pantone color-matched for quality assurance.

Leading up to the event, Hey Moon Collective launched a social media campaign targeting attendees. The purpose of the campaign was to keep them updated on event news and inform them of other activities in the area—something that would be crucial for those visiting from out of town. Posts ran on Facebook, Instagram, and X.

The large-format in-person signage package included several easels, a-frames, and a unique seating chart installation. All large format signage leveraged the primary event gradient to create a sense of cohesion in the space and allow the specific accent colors that have been peppered in to really shine.

Attendees received a kiss-cut sticker sheet and brochure as their event swag; however, the couple requested something a little different. The couple wanted to take home a custom 2-disc vinyl featuring the soundtrack to their love story. The packaging itself included custom artwork to make it feel even more significant.

Once attendees received their save-the-dates, they were redirected to the event website that acted as the single-source of truth for everyone planning their trips. It included all the most important information—from day-of itinerary and navigation details, to menu and dress code.

The website was designed as an intentional extension of the brand identity, with thoughtful animation details to bring the illustrations to life and generate excitement for the upcoming event. The aim was to make it beautiful, informative, and accessible—so anyone could use it.