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Tobin-Carmany Wedding

December 24, 2024

ART DIRECTION • BRANDING • DIGITAL MEDIA • EVENT DESIGN • HAND-DRAWN ILLUSTRATION • PACKAGE DESIGN • PRINT COLLATERAL • SIGNAGE/WAYFINDING • ART DIRECTION • BRANDING • DIGITAL MEDIA • EVENT DESIGN • HAND-DRAWN ILLUSTRATION • PACKAGE DESIGN • PRINT COLLATERAL • SIGNAGE/WAYFINDING • ART DIRECTION • BRANDING • DIGITAL MEDIA • EVENT DESIGN • HAND-DRAWN ILLUSTRATION • PACKAGE DESIGN • PRINT COLLATERAL • SIGNAGE/WAYFINDING

TOBIN-CARMANY WEDDING

Event Design & Collateral

TIMELINE: 150 Days

TEAM SIZE: 2 People

Though Theresa and Austin’s wedding was 12 years in the making, the timeline for event creative was significantly tighter. Hey Moon Collective went on to create a full event design collateral package in a little under 4 months—complete with branding, signage & wayfinding, print collateral, digital advertisements, swag, and a fully animated web experience.

This engagement is the perfect example of a ‘full design support’ event package. It showcases how design can make your events memorable, meaningful, and lend a sense of overall cohesion to the space.

The engagement kicked-off with initial brand exploration. We got a sense of the look/feel the couple was hoping to achieve, and also conducted several exercises to find ways of tying in their unique love story into the branding. Little easter eggs were peppered into their brand color palette, and supplemental hand-drawn illustration system so every ounce of the event design felt significant.

Our team wanted to ensure the logo was flexible, functional, and beautiful. We crafted the full mark for the majority of use case scenarios, and developed an additional condensed mark for small spaces like social media profile photos. The base of the logo was set in Neil Summerour’s Lust Script, and modified to mix and tangle with hand-drawn local foliage.

Hey Moon Collective designed small table-top signage for the event so attendees could quickly scan offerings and navigate the snacks, apps, and desserts. Aside from signage, the team also designed some unique items like the cake itself with each point of the gradient Pantone color-matched for quality assurance.

Leading up to the event, Hey Moon Collective launched a social media campaign targeting attendees. The purpose of the campaign was to keep them updated on event news and inform them of other activities in the area—something that would be crucial for those visiting from out of town. Posts ran on Facebook, Instagram, and X.

The large-format in-person signage package included several easels, a-frames, and a unique seating chart installation. All large format signage leveraged the primary event gradient to create a sense of cohesion in the space and allow the specific accent colors that have been peppered in to really shine.

Attendees received a kiss-cut sticker sheet and brochure as their event swag; however, the couple requested something a little different. The couple wanted to take home a custom 2-disc vinyl featuring the soundtrack to their love story. The packaging itself included custom artwork to make it feel even more significant.

Visit the Live Website >

Once attendees received their save-the-dates, they were redirected to the event website that acted as the single-source of truth for everyone planning their trips. It included all the most important information—from day-of itinerary and navigation details, to menu and dress code.

The website was designed as an intentional extension of the brand identity, with thoughtful animation details to bring the illustrations to life and generate excitement for the upcoming event. The aim was to make it beautiful, informative, and accessible—so anyone could use it.

hey,

let's create together

Like what you've seen?

We would love to learn more about your engagement! Connect with our team to learn more about our service offerings, pricing, and location details. We’re looking forward to making magic together!

CONNECT

Young Audiences

August 30, 2024

FLEXIBLE SYSTEMS DESIGN • PRINT COLLATERAL • ACCESSIBILITY • PRINT/PRODUCTION • SUBSTRATE SELECTION • QUALITY ASSURANCE • ILLUSTRATION • SCREEN PRINTING • FLEXIBLE SYSTEMS DESIGN • PRINT COLLATERAL • ACCESSIBILITY • PRINT/PRODUCTION • SUBSTRATE SELECTION • QUALITY ASSURANCE • ILLUSTRATION • SCREEN PRINTING • FLEXIBLE SYSTEMS DESIGN • PRINT COLLATERAL • ACCESSIBILITY • PRINT/PRODUCTION • SUBSTRATE SELECTION • QUALITY ASSURANCE • ILLUSTRATION • SCREEN PRINTING

DAZZLE MAD HOT BALLROOM

Event Collateral

TIMELINE: 90 Days

TEAM SIZE: 3 People

Young Audiences Arts for Learning is the nation’s oldest and largest education learning network, serving roughly 5 million children and youth across the country each year. In 2017, the organization held a ‘Dancing with the Stars-style’ competition celebrating 45 years of learning through the arts. The event would simultaneously act as a fundraiser for different community initiatives in and around Princeton, NJ.

Young Audiences approached Hey Moon Collective looking for holistic creative support spanning a number of print assets including: an RSVP direct mailer, postcards, informational brochures, and ad booklets.

The engagement kicked-off with an initial look/feel exploration. Key stakeholders at Young Audiences were particularly drawn to the Pop Art movement and were looking to tie that into the campaign’s overall styling. The new look/feel incorporated layered screen printed illustrations to add a sense of depth to the layout and color story of each piece.

The campaign design was immediately applied to an accordion informational brochure to test its ability to flex in different compositional situations with a visual hierarchy. Our team focused on adjusting our illustrations to account for different fidelities of detail depending on scale, and looked at how different copy-heavy environments could flow together.

Postcards were sent out to various key donors and past-attendees of the event as a ‘save-the-date’. The cards were intended to be design-forward as an introduction to the event branding, with few details other than the date. The goal overall goal of this asset was to generate initial excitement. Further comms would follow providing more information.

The creative team went on to develop an RSVP direct mailer with pre-paid postage to the full invite list. The mailer included a perforated section where attendees could fill out their details/ticket preferences and return-to-sender free of charge. Other key details were included like dancer announcements and a charitable raffle as additional incentive.

Those who attended the event received a saddle-stitched program complete with a purchased ad section for donors looking to further support the organization. This asset having the capability to house multiple pages allowed our team to divide up content-heavy moments and adjust pacing so the viewer has an overwhelmingly positive experience. We also had the opportunity to expand and apply our design system to data visualization.

Like the other assets in the collateral package, our team had the opportunity to experiment with substrate and finishing methods. All designs were tested and printed on a rosy pearlescent material that would glow in person to display the significance of the event. The screen printing textures appeared more realistic with this treatment, as ink layers transparently during print/production. Every detail was curated to perfection.

hey,

let's create together

Like what you've seen?

We would love to learn more about your engagement! Connect with our team to learn more about our service offerings, pricing, and location details. We’re looking forward to making magic together!

CONNECT