AATF PHILADELPHIA CHAPTER
Website Design
TIMELINE: 6 Months
TEAM SIZE: 3 People
The American Association of Teachers of French (AATF) is an organization devoted to the maintenance of the highest standards of culture among teachers—to study and apply the best methods of instruction.
The Philadelphia chapter approached Hey Moon Collective looking for creative support on their upcoming website redesign. The team collaborated with the chapter president and walked through the full creative process—from site mapping and wireframes, through prototyping and the final web build.
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Our chapter’s website was something we had always wanted to upgrade. Based on a referral, I reached out to see how they could help, and I couldn’t be more astonished with the final product! Our website turned out amazing and looks even better than the main organization’s. I’m thrilled with their professionalism, thoroughness, and care about making sure that every page was perfect. We would not have gotten this done without Hey Moon!
— Jean M. Copeland
The new site’s look/feel was heavily influenced by the parent chapter’s website. Our team wanted to ensure we were adhering to the parent brand standards for a full sense of visual cohesion. By pulling base styles, Hey Moon was able to create innovative design solutions that built off the initial strong foundation.
Hey Moon’s main priority was to design a web system that was easy for the client to maintain updates after the engagement ended. Our team ran several Zoom trainings and put together a PDF guide to ensure the chapter had a seamless knowledge transfer and could keep their new beautiful site up-to-date moving forward.
hey,
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