The engagement kicked-off with initial brand exploration. Kelsea is the type of person who always has a camera and makes sure she’s in the middle of the action—never missing a beat. Her brand is heavily influenced by Henri Cartier Bresson’s candid approach to photography and his famous concept of the ‘decisive moment.’

When working through initial sketches for the logo, our team focused on imagery found in photography: film strips, cameras, oculus shapes, and camera lenses. In the end, the periodic table and elemental symbols influenced the form factor to further push the ‘element of a fleeting moment’ angle.

Along with the full brand central kit and custom WordPress site, Hey Moon Collective delivered visual guidance for business cards, letterhead, resumes, and more. These carefully typeset and styled solutions to corporate identity allowed every aspect of Kelsea’s touchpoint collateral to feel cohesive and considered.

Kelsea’s WordPress website was fully responsive, with layouts shifting for mobile, tablet, laptop, and 4k desktop views. The responsive elements were built and adjusted with each screen size to ensure the user experience constantly feels considered—regardless of the device in use.

Kelsea’s website was initially wireframed and prototyped in Figma. Once the designs passed a few rounds of review, the content was ported to a live build hosted on WordPress. The Hey Moon team acquired the domain and web host on Kelsea’s behalf, and built the WordPress site with a templated approach to make updates and maintenance accessible after the engagement concluded.

Adding an extra level of polish is a must for the team at Hey Moon Collective. Subtle secondary animations, creative spot colors, and fluid transitions bring the website to life and provide the user with an elevated experience. The team was careful not to overwhelm, but to improve and emphasize the existing messaging. Multiple tests were run to ensure the perfect user journey: easy and accessible.