The engagement kicked-off by interviewing key stakeholders to get a sense of the culture and vision. The Enterprise Center had a logo, but no real brand guidelines to uphold and strengthen its visual presence. From there, our team audited over 50 individual pieces of collateral tracking style, type, color, and compositional queues to see which styles the organization favored throughout it’s lifespan. This audit uncovered the brand that was at the heart of their identity all along!

During the process of cementing the organization’s brand guide, our team also developed a series of sample touchpoint collateral that included letterhead, business cards, folders, presentation designs, email newsletters, annual financial reports, Zoom backgrounds, and more. The point of this design exploration was to demonstrate the new guidelines in-situation and showcase how the design system can grow and sustain visual interest as time goes by.

The Enterprise Center had a series of public engagements in 2021. As a way to give back to their organization and the community, Hey Moon Collective designed a presentation template for the organization that preserved the brand and style direction to ensure they could put their best foot forward in any scenario.

The brand identity delivered was instantly embraced by the organization. The look/feel was showcased in The Enterprise Center’s new website launch, and their social media presence was revitalized with a cohesive design system that made them stand-out in the average timeline. The branding continues to stand the test of time and represents them proudly to this day.

The brand guide addressed both digital and physical applications, taking special care to showcase layout and visual options for the non-profit’s annual financial report. This item is particularly vital because it attracts a lot of attention, and represents their organization in the marketplace.