The engagement kicked-off with an initial look/feel exploration. We made note of key style queues from previous New Jersey Hall of Fame collateral, and developed an updated design system customized for accessible messaging and wayfinding. The new look/feel incorporated a state-pattern to activate the backgrounds, and a looping script typeface to create a dynamic layered relationship.

Smaller backlit posters are scattered throughout the airport featuring roughly thirty different inductees. We were careful to represent each individual an equal amount of times, while also curating the collection to showcase a diverse array of professions—you wouldn’t want a wall of nine musicians and one journalist!

With the signage taking up large banner spaces, our team had to design at 25% scale and collaborate with print/production specialists to ensure the substrate feels appropriate for the space and the print quality maintained its crisp and eye-catching appearance. Having clear spec sheets and open communication channels were vital to the success of the engagement.