Jeff’s UI/UX identity needed to feel adaptable and professional—ready to meet users from all walks while staying unified. At the core is a logo built around a website layout, with a user persona overlapping it to symbolize interaction. This “window” becomes a portal into the user journey, supported by variations tailored to demographics such as age, gender, location, occupation, income, and education.

The palette leverages Blueprint as its primary color, with Journey acting as a thru line. Fusion is omitted from this palette, as it’s reserved for the Explore identity. Typography layers Swell’s bold vintage personality over the refined contrast of New Spirit and the neutral efficiency of Open Sans. The system feels intentional, inclusive, and deeply user-centered—designed to adapt with every audience it meets.

Hey Moon Collective designed a web hero treatment for Jeff’s UI/UX Design portfolio that features the portal motif as a framing element for featured case studies. We push the drama of a Blueprint background with whimsical persona embellishments that communicate Jeff’s sense of humor and user-centric goals.

Leading up to the brand launch, Hey Moon worked with Jeff to explore different elements of touchpoint collateral as a way to screen brand applications. As a print component to supplement his professional identity, we created color-blocked business cards, with each showcasing a new persona as a variable element.

Jeff’s vlogging identity needed to capture wanderlust, flavor, and visual storytelling. His Experiences logo features an airplane window with icons overlapping (food, travel, photography) signifying a portal into each experience he shares on Youtube. Variations highlight different adventures while keeping the brand cohesive.

The palette leverages Fusion as its primary color, with Journey acting as a thru line. Blueprint is omitted from this palette, as it’s reserved for UI/UX Design. Typography layers Swell’s bold vintage personality over the refined contrast of New Spirit and the neutrality of Open Sans. The result is a brand that feels adventurous yet polished—an open window into Jeff’s world.

As an element of surprise and delight, Hey Moon designed a custom luggage tag set in Jeff’s Explore identity to accompany him on his many adventures around the world seeing new sights and trying new bites. The tag is painted leather for ultimate durability and precise color matching.

Hey Moon designed assets to launch Jeff’s rebrand on his Youtube channel—as the spiritual partner to his design portfolio’s new look/feel. This included a channel banner and profile icon. We used a map motif to push the concept of exploration, with landmarks sprinkled throughout.

Jeff’s dual identity shows how two distinct worlds—UI/UX design and content creation—can live under one cohesive brand system. The shared “window” motif connects each side, symbolizing both user interaction and new experiences, while Journey acts as the thru line across palettes.

From digital and printed assets to luggage tags, every touchpoint reinforces adaptability, curiosity, and clarity. With a system built to flex and grow, Jeff now has a brand that travels with him—whether designing for users, sharing adventures, or opening the next window of possibility.