Archives

Tobin-Carmany Wedding

December 24, 2024

ART DIRECTION • BRANDING • DIGITAL MEDIA • EVENT DESIGN • HAND-DRAWN ILLUSTRATION • PACKAGE DESIGN • PRINT COLLATERAL • SIGNAGE/WAYFINDING • ART DIRECTION • BRANDING • DIGITAL MEDIA • EVENT DESIGN • HAND-DRAWN ILLUSTRATION • PACKAGE DESIGN • PRINT COLLATERAL • SIGNAGE/WAYFINDING • ART DIRECTION • BRANDING • DIGITAL MEDIA • EVENT DESIGN • HAND-DRAWN ILLUSTRATION • PACKAGE DESIGN • PRINT COLLATERAL • SIGNAGE/WAYFINDING

TOBIN-CARMANY WEDDING

Event Design & Collateral

TIMELINE: 150 Days

TEAM SIZE: 2 People

Though Theresa and Austin’s wedding was 12 years in the making, the timeline for event creative was significantly tighter. Hey Moon Collective went on to create a full event design collateral package in a little under 4 months—complete with branding, signage & wayfinding, print collateral, digital advertisements, swag, and a fully animated web experience.

This engagement is the perfect example of a ‘full design support’ event package. It showcases how design can make your events memorable, meaningful, and lend a sense of overall cohesion to the space.

The engagement kicked-off with initial brand exploration. We got a sense of the look/feel the couple was hoping to achieve, and also conducted several exercises to find ways of tying in their unique love story into the branding. Little easter eggs were peppered into their brand color palette, and supplemental hand-drawn illustration system so every ounce of the event design felt significant.

Our team wanted to ensure the logo was flexible, functional, and beautiful. We crafted the full mark for the majority of use case scenarios, and developed an additional condensed mark for small spaces like social media profile photos. The base of the logo was set in Neil Summerour’s Lust Script, and modified to mix and tangle with hand-drawn local foliage.

Hey Moon Collective designed small table-top signage for the event so attendees could quickly scan offerings and navigate the snacks, apps, and desserts. Aside from signage, the team also designed some unique items like the cake itself with each point of the gradient Pantone color-matched for quality assurance.

Leading up to the event, Hey Moon Collective launched a social media campaign targeting attendees. The purpose of the campaign was to keep them updated on event news and inform them of other activities in the area—something that would be crucial for those visiting from out of town. Posts ran on Facebook, Instagram, and X.

The large-format in-person signage package included several easels, a-frames, and a unique seating chart installation. All large format signage leveraged the primary event gradient to create a sense of cohesion in the space and allow the specific accent colors that have been peppered in to really shine.

Attendees received a kiss-cut sticker sheet and brochure as their event swag; however, the couple requested something a little different. The couple wanted to take home a custom 2-disc vinyl featuring the soundtrack to their love story. The packaging itself included custom artwork to make it feel even more significant.

Visit the Live Website >

Once attendees received their save-the-dates, they were redirected to the event website that acted as the single-source of truth for everyone planning their trips. It included all the most important information—from day-of itinerary and navigation details, to menu and dress code.

The website was designed as an intentional extension of the brand identity, with thoughtful animation details to bring the illustrations to life and generate excitement for the upcoming event. The aim was to make it beautiful, informative, and accessible—so anyone could use it.

hey,

let's create together

Like what you've seen?

We would love to learn more about your engagement! Connect with our team to learn more about our service offerings, pricing, and location details. We’re looking forward to making magic together!

CONNECT

The Enterprise Center

October 28, 2024

ART DIRECTION • BRANDING • SYSTEMS AUDIT • DIGITAL MEDIA • DESIGN CONSULTING • ART DIRECTION • BRANDING • SYSTEMS AUDIT • DIGITAL MEDIA • DESIGN CONSULTING • ART DIRECTION • BRANDING • SYSTEMS AUDIT • DIGITAL MEDIA • DESIGN CONSULTING

THE ENTERPRISE CENTER

Brand Audit & Expansion

TIMELINE: 60 Days

TEAM SIZE: 2 People

The Enterprise Center is a non-profit that supports minority entrepreneurs and under-resourced communities by advertising and delivering on transformative economic development connected to minority business growth cycles and community wealth building initiatives.

During the COVID-19 pandemic, The Enterprise Center was looking to establish a cohesive brand identity in preparation for their upcoming website redesign. Hey Moon conducted a thorough brand audit, using those findings to solidify and establish brand guidelines and expansion opportunities for the visual system.

Visit the Brand Guide >

The engagement kicked-off by interviewing key stakeholders to get a sense of the culture and vision. The Enterprise Center had a logo, but no real brand guidelines to uphold and strengthen its visual presence. From there, our team audited over 50 individual pieces of collateral tracking style, type, color, and compositional queues to see which styles the organization favored throughout it’s lifespan. This audit uncovered the brand that was at the heart of their identity all along!

During the process of cementing the organization’s brand guide, our team also developed a series of sample touchpoint collateral that included letterhead, business cards, folders, presentation designs, email newsletters, annual financial reports, Zoom backgrounds, and more. The point of this design exploration was to demonstrate the new guidelines in-situation and showcase how the design system can grow and sustain visual interest as time goes by.

The Enterprise Center had a series of public engagements in 2021. As a way to give back to their organization and the community, Hey Moon Collective designed a presentation template for the organization that preserved the brand and style direction to ensure they could put their best foot forward in any scenario.

The brand identity delivered was instantly embraced by the organization. The look/feel was showcased in The Enterprise Center’s new website launch, and their social media presence was revitalized with a cohesive design system that made them stand-out in the average timeline. The branding continues to stand the test of time and represents them proudly to this day.

Like many nonprofits, it had been years since we gave our brand guide the attention it deserved—and it was starting to show. Theresa was amazing to work with: she truly took the time to understand our needs, goals, and identity. I constantly get compliments on our branding and Theresa’s clear, comprehensive guide! Whether your brand is due for a refresh, or you’ve never had one formally completed, I promise you’ll be pleased with Theresa’s work!”

— Elizabeth McGinsky

The Enterprise Center

The brand guide addressed both digital and physical applications, taking special care to showcase layout and visual options for the non-profit’s annual financial report. This item is particularly vital because it attracts a lot of attention, and represents their organization in the marketplace.

hey,

let's create together

Like what you've seen?

We would love to learn more about your engagement! Connect with our team to learn more about our service offerings, pricing, and location details. We’re looking forward to making magic together!

CONNECT

Young Audiences

August 30, 2024

FLEXIBLE SYSTEMS DESIGN • PRINT COLLATERAL • ACCESSIBILITY • PRINT/PRODUCTION • SUBSTRATE SELECTION • QUALITY ASSURANCE • ILLUSTRATION • SCREEN PRINTING • FLEXIBLE SYSTEMS DESIGN • PRINT COLLATERAL • ACCESSIBILITY • PRINT/PRODUCTION • SUBSTRATE SELECTION • QUALITY ASSURANCE • ILLUSTRATION • SCREEN PRINTING • FLEXIBLE SYSTEMS DESIGN • PRINT COLLATERAL • ACCESSIBILITY • PRINT/PRODUCTION • SUBSTRATE SELECTION • QUALITY ASSURANCE • ILLUSTRATION • SCREEN PRINTING

DAZZLE MAD HOT BALLROOM

Event Collateral

TIMELINE: 90 Days

TEAM SIZE: 3 People

Young Audiences Arts for Learning is the nation’s oldest and largest education learning network, serving roughly 5 million children and youth across the country each year. In 2017, the organization held a ‘Dancing with the Stars-style’ competition celebrating 45 years of learning through the arts. The event would simultaneously act as a fundraiser for different community initiatives in and around Princeton, NJ.

Young Audiences approached Hey Moon Collective looking for holistic creative support spanning a number of print assets including: an RSVP direct mailer, postcards, informational brochures, and ad booklets.

The engagement kicked-off with an initial look/feel exploration. Key stakeholders at Young Audiences were particularly drawn to the Pop Art movement and were looking to tie that into the campaign’s overall styling. The new look/feel incorporated layered screen printed illustrations to add a sense of depth to the layout and color story of each piece.

The campaign design was immediately applied to an accordion informational brochure to test its ability to flex in different compositional situations with a visual hierarchy. Our team focused on adjusting our illustrations to account for different fidelities of detail depending on scale, and looked at how different copy-heavy environments could flow together.

Postcards were sent out to various key donors and past-attendees of the event as a ‘save-the-date’. The cards were intended to be design-forward as an introduction to the event branding, with few details other than the date. The goal overall goal of this asset was to generate initial excitement. Further comms would follow providing more information.

The creative team went on to develop an RSVP direct mailer with pre-paid postage to the full invite list. The mailer included a perforated section where attendees could fill out their details/ticket preferences and return-to-sender free of charge. Other key details were included like dancer announcements and a charitable raffle as additional incentive.

Those who attended the event received a saddle-stitched program complete with a purchased ad section for donors looking to further support the organization. This asset having the capability to house multiple pages allowed our team to divide up content-heavy moments and adjust pacing so the viewer has an overwhelmingly positive experience. We also had the opportunity to expand and apply our design system to data visualization.

Like the other assets in the collateral package, our team had the opportunity to experiment with substrate and finishing methods. All designs were tested and printed on a rosy pearlescent material that would glow in person to display the significance of the event. The screen printing textures appeared more realistic with this treatment, as ink layers transparently during print/production. Every detail was curated to perfection.

hey,

let's create together

Like what you've seen?

We would love to learn more about your engagement! Connect with our team to learn more about our service offerings, pricing, and location details. We’re looking forward to making magic together!

CONNECT

New Jersey Hall of Fame

July 30, 2024

FLEXIBLE SYSTEMS DESIGN • PRINT COLLATERAL • SIGNAGE/WAYFINDING • ACCESSIBILITY • PRINT/PRODUCTION • SUBSTRATE SELECTION • QUALITY ASSURANCE • FLEXIBLE SYSTEMS DESIGN • PRINT COLLATERAL • SIGNAGE/WAYFINDING • ACCESSIBILITY • PRINT/PRODUCTION • SUBSTRATE SELECTION • QUALITY ASSURANCE • FLEXIBLE SYSTEMS DESIGN • PRINT COLLATERAL • SIGNAGE/WAYFINDING • ACCESSIBILITY • PRINT/PRODUCTION • SUBSTRATE SELECTION • QUALITY ASSURANCE

NEW JERSEY HALL OF FAME

Newark Airport Exhibit

TIMELINE: 60 Days

TEAM SIZE: 3 People

New Jersey Hall of Fame is a non-profit organization that honors individuals from the state of New Jersey who have made contributions to society and the world beyond. In 2017, a number of individuals were inducted—including Buddy Valastro, Mark & Scott Kelly, Gloria Gaynor, and more. To mark the occasion, the organization approached the collective to develop a design installation in Newark Airport consisting of large format banners and signage to greet guests arriving at the terminal.

The engagement kicked-off with an initial look/feel exploration. We made note of key style queues from previous New Jersey Hall of Fame collateral, and developed an updated design system customized for accessible messaging and wayfinding. The new look/feel incorporated a state-pattern to activate the backgrounds, and a looping script typeface to create a dynamic layered relationship.

Smaller backlit posters are scattered throughout the airport featuring roughly thirty different inductees. We were careful to represent each individual an equal amount of times, while also curating the collection to showcase a diverse array of professions—you wouldn’t want a wall of nine musicians and one journalist!

With the signage taking up large banner spaces, our team had to design at 25% scale and collaborate with print/production specialists to ensure the substrate feels appropriate for the space and the print quality maintained its crisp and eye-catching appearance. Having clear spec sheets and open communication channels were vital to the success of the engagement.

hey,

let's create together

Like what you've seen?

We would love to learn more about your engagement! Connect with our team to learn more about our service offerings, pricing, and location details. We’re looking forward to making magic together!

CONNECT

Film & Photography

January 30, 2024

USER INTERFACE DESIGN • USER EXPERIENCE DESIGN • BRANDING • WORDPRESS SITE DEVELOPMENT • ACCESSIBILITY • E-COMMERCE • RESPONSIVE DESIGN • CORPORATE IDENTITY • USER INTERFACE DESIGN • USER EXPERIENCE DESIGN • BRANDING • WORDPRESS SITE DEVELOPMENT • ACCESSIBILITY • E-COMMERCE • RESPONSIVE DESIGN • CORPORATE IDENTITY • USER INTERFACE DESIGN • USER EXPERIENCE DESIGN • BRANDING • WORDPRESS SITE DEVELOPMENT • ACCESSIBILITY • E-COMMERCE • RESPONSIVE DESIGN • CORPORATE IDENTITY

KELSEA ARSENAULT FILM & PHOTOGRAPHY

Website Design & Branding

TIMELINE: 60 Days

TEAM SIZE: 2 People

Kelsea Arsenault was a freelance photographer originally located in the Clark County area. She specialized in candid photo sessions and cinematography, but needed a brand and website to help market her creative services. In 2018, Kelsea approached Hey Moon Collective to fill the gaps needed to flesh out her business offerings.

The rebrand and web build were more of a sprint, requiring the engagement to be completed in roughly 2 months. Hey Moon delivered both and went above and beyond—also offering corporate identity solutions.

Visit the Brand Guide >

The engagement kicked-off with initial brand exploration. Kelsea is the type of person who always has a camera and makes sure she’s in the middle of the action—never missing a beat. Her brand is heavily influenced by Henri Cartier Bresson’s candid approach to photography and his famous concept of the ‘decisive moment.’

When working through initial sketches for the logo, our team focused on imagery found in photography: film strips, cameras, oculus shapes, and camera lenses. In the end, the periodic table and elemental symbols influenced the form factor to further push the ‘element of a fleeting moment’ angle.

Along with the full brand central kit and custom WordPress site, Hey Moon Collective delivered visual guidance for business cards, letterhead, resumes, and more. These carefully typeset and styled solutions to corporate identity allowed every aspect of Kelsea’s touchpoint collateral to feel cohesive and considered.

Kelsea’s WordPress website was fully responsive, with layouts shifting for mobile, tablet, laptop, and 4k desktop views. The responsive elements were built and adjusted with each screen size to ensure the user experience constantly feels considered—regardless of the device in use.

Visit the Live Website >

Kelsea’s website was initially wireframed and prototyped in Figma. Once the designs passed a few rounds of review, the content was ported to a live build hosted on WordPress. The Hey Moon team acquired the domain and web host on Kelsea’s behalf, and built the WordPress site with a templated approach to make updates and maintenance accessible after the engagement concluded.

Adding an extra level of polish is a must for the team at Hey Moon Collective. Subtle secondary animations, creative spot colors, and fluid transitions bring the website to life and provide the user with an elevated experience. The team was careful not to overwhelm, but to improve and emphasize the existing messaging. Multiple tests were run to ensure the perfect user journey: easy and accessible.

hey,

let's create together

Like what you've seen?

We would love to learn more about your engagement! Connect with our team to learn more about our service offerings, pricing, and location details. We’re looking forward to making magic together!

CONNECT

Michael Graves Design

January 28, 2024

BRANDING • LOGO DESIGN • VISUAL SYSTEMS DESIGN • PRINT COLLATERAL • SIGNAGE/WAYFINDING • BRANDING • LOGO DESIGN • VISUAL SYSTEMS DESIGN • PRINT COLLATERAL • SIGNAGE/WAYFINDING • BRANDING • LOGO DESIGN • VISUAL SYSTEMS DESIGN • PRINT COLLATERAL • SIGNAGE/WAYFINDING

MICHAEL GRAVES DESIGN

Rebrand & Collateral

TIMELINE: 60 Days

TEAM SIZE: 3 People

Michael Graves Architecture & Design is comprised of Architecture/Interior Design and Product/Visual Design sub-brands working in tandem to provide holistic creative services. In 2018, Hey Moon Collective rebranded the Product/Visual Design sub-brand to feel more modern and incorporate the founder’s playful patterning and color palettes. The full rebrand was completed in roughly 2 months, and influenced the corporate identity, following touchpoint collateral, and retail packaging.

The logo is set in Gotham Bold and typeset so each word gradually increases in scale as we get to the most important focus: “Design”. The logo was intended to feel bold, modern, and accessible—as the previous mark was dainty and difficult to read. It is particularly effective for wayfinding, as it made the offices easier to locate at street-view.

The following touchpoint collateral included an agenda template for all in-person meetings at the firm—both internal and client-facing. The polished agenda introduced the firm with a light history, identified the speakers and primary stakeholders, and included an overview schedule, meeting summary, and contact information to stay in the loop.

Notebooks, business cards, letterhead, and other items in the corporate identity are set in blues, greens, yellows, and reds to ensure each item feels colorful and considered. The color palette and pattern library gives each asset the opportunity to feel unique yet united. Bold typography ties all assets to the core logo.

The package includes custom “Thank You” postcards to follow-up with clients after initial meetings. The design was set in ‘Trace Yellow’ as a nod to the founder’s hand-drawn sketches/notes scribbled famously on yellow tracing paper. The postcards should feel personal, hand-crafted, and thoughtful. Their composition is set to accommodate prepaid postage.

Clients traveling to Princeton, NJ to visit the corporate offices are gifted a digital and physical booklet welcoming them to the area with fun tips, tricks, and recommendations to ensure their stay is as comfortable and enjoyable as possible. Photography is set in black/white to ensure the strategic pops of color further the approach to brand identity.

hey,

let's create together

Like what you've seen?

We would love to learn more about your engagement! Connect with our team to learn more about our service offerings, pricing, and location details. We’re looking forward to making magic together!

CONNECT

Pincha Salt Magazine

January 24, 2024

ART DIRECTION • BRANDING • FOOD PHOTOGRAPHY • LAYOUT DESIGN • FOOD STYLING • IMAGE RETOUCHING • PRINT COLLATERAL • CONCEPTUAL DESIGN • ART DIRECTION • BRANDING • FOOD PHOTOGRAPHY • LAYOUT DESIGN • FOOD STYLING • IMAGE RETOUCHING • PRINT COLLATERAL • CONCEPTUAL DESIGN • ART DIRECTION • BRANDING • FOOD PHOTOGRAPHY • LAYOUT DESIGN • FOOD STYLING • IMAGE RETOUCHING • PRINT COLLATERAL • CONCEPTUAL DESIGN

PRIVATE CLIENT

Pincha Salt Magazine

TIMELINE: 60 Days

TEAM SIZE: 3 People

Pincha Salt Magazine is a culinary lifestyle publication. This conceptual mockup was created for a private client looking to pitch a magazine line. Hey Moon provided end-to-end creative support. This holistic approach spanned cooking and styling the dishes, to shooting them and developing the visual design and layout treatments for the publication. In a two month period, twelve spreads were fully polished to showcase the client’s proof-of-concept.

The proof-of-concept consisted of two primary sections: seasonal pastas and fresh takes on pancakes. The pancake spreads offered many avenues for creative freedom like playing with scale, volume, and ingredient deconstruction to create eye-catching layouts that stick with the viewer. Visual interest is crucial to publication design, as the market is so saturated.

From a photography perspective, being mindful of time was our main hurdle. Food looks its best when it’s fresh and hot—the longer it takes to style and set-up makes it more difficult to achieve the perfect shot. Our team had to plan each shoot heavily in advance to ensure we were a well-oiled machine in the moment.

Aside from planning the shoots, the magazine layouts themselves required quite a bit of planning. We wanted to develop spreads that felt unique, highly styled, and heavily curated. To achieve the perfect look, we spent time in the initial planning stages blocking out and sketching potential compositions to ensure the perfect harmony between design, photography, and pacing.

hey,

let's create together

Like what you've seen?

We would love to learn more about your engagement! Connect with our team to learn more about our service offerings, pricing, and location details. We’re looking forward to making magic together!

CONNECT